In 1995, while working on branding assignments for General Mills (Ethnic Marketing Group), and The Wharton School (African American MBA Association), I created the Heritage Poster Series to provide businesses and schools with artistic multicultural posters and cards to promote their brands and fulfill cultural diversity and ethnic marketing strategies. During Black History Month, 1996, our first poster, Growth Through Leadership, sold over 250,000 copies.

Today,
HeritageColors, LLC is an independent company with an expanded line of multicultural art products. As Creative Director, I am responsible for managing the HeritageColors™ brand. I also design and produce the exclusive artwork and product mix.  HeritageColors™ includes three sub brands: The Heritage Poster Series™, ethnic and cultural art theme posters and cards; Global Tapestry Products™, a multicultural line featuring an inclusive theme (One World, Many Voices), applied to a variety of ASI products; and Heritage SpiriTrue Greetings™, inspirational greeting cards and gift merchandise. HeritageColors™ products have been custom imprinted with client brand marks and distributed around the world. Frequently, people compliment these vibrant posters and their bold themes.

I am extremely gratified (and inspired) to see my vision catch fire! 

James L. Wade, Creative Director, 2110 Design Group / HeritageColors
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